A very early application of the architectural term postmodern to graphic design was the title of a 1977 Chicago exhibition curated by Bill Bonnell: Postmodern Typography: Recent American Developments.
Ironically, the exhibition included works by Steff Geissbuhler, April Greiman, Dan Friedman, and Willi Kunz – all of whom had come to America after works or study in Switzerland.
Meggs’ History of Graphic Design, p.501